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Apple iPhone 17 Launch Event Countdown: Where To Watch, What To Expect, and More

By / Tech / September 9, 2025

The internet has been taken by storm with new rumors pointing towards a potential iPhone 17 launch event on September 9. Stay tuned.

Apple iPhone 17 Launch Event Countdown: Where To Watch, What To Expect, and More
An image showing an iPhone as a reference (Image via Apple)

September is here, and with that, Apple’s “Awe Dropping“ event is right around the corner. According to rumors, multiple reputable sources indicate that new Apple products are set to be unveiled, including the iPhone 17 and others. Below is a complete rundown of everything you need to know about the event, including where and when to watch it and potential pricing of upcoming products.

Note: iPhone 17 and the products we have mentioned below are not explicitly confirmed by Apple. As of September 4, 2025, Apple has only confirmed the event itself, but what’s to come is pure anticipation.

Read More: All iPhone 17 Leaks So Far

When Is the iPhone 17 Launch Event?

New iPhone 17 Pro model is releasing in 2025 (Image via Apple)
The new iPhone 17 Pro model is releasing in 2025 (Image via Apple)

The event is confirmed for September 9 and will take place at 10:00 a.m. PT. There is a slight chance that the iPhone 17 pre-orders will start on Friday, September 12, 2025, and you will be able to buy them a week later on Friday, September 19, 2025.

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Where To Watch the Event

Apple will stream the event live across multiple platforms, including its own website, its YouTube channel, and the Apple TV app. The event is confirmed to be global, and if you are in Europe, you can watch it at 6:00 PM BST in London and 7:00 PM CEST in Paris and Berlin. For Indian viewers, the event will air at 10:30 PM IST.

What Apple Might Unveil

According to rumors, the event is said to showcase four iPhone 17 models: the iPhone 17 standard, starting at $799. The iPhone 17 Air, around $899-$949; the iPhone 17 Pro, starting at $1099; and the iPhone 17 Pro Max, at $1,199. Please note that all these models and prices are speculative and can change at the official event.

There could be more products down the line, such as the Apple Watch Series 11 with the S11 chip, the Apple Watch Ultra 3 with improved health features, and the Apple Watch SE3. We might also see the AirPods Pro 3 with better audio quality.

Technical Upgrades

Regarding specifications, all models could feature A19 or A19 Pro chips with enhanced Apple Intelligence capabilities. All of the devices could include 120Hz Pro Motion displays and offer massive camera upgrades. Pro models may gain vapor chamber cooling for sustained thermal performance while gaming and recording videos.

Read More: Apple iOS 26: Liquid Glass Design Revealed

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