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FaZe Clan, a prominent esports and entertainment organization, has unveiled a comprehensive rebrand to kick off 2025.
On January 1, 2025, renowned esports and content creation organization kicked off the year with a rebrand. The organization went through a “reboot” in 2024 and has been on the rise in the content side of things. This initiative introduces a refreshed logo, a distinctive camouflage pattern, and updated iconography, marking the first significant change to their branding in several years. The logo now features more curves, replacing the sharp angles of its previous design. It also no longer includes the iconic red in its color palette.
FaZe 2025 Rebrand pic.twitter.com/9ioaRNM1LI
— FaZe Clan (@FaZeClan) January 1, 2025
FaZe Clan was established on May 30, 2010, as FaZe Sniping. FaZe Clan’s first logo, introduced in 2010, was a stylized monogram that cleverly combined the letters “F” and “C,” representing the organization’s initials. The new logo preserves the legacy by retaining the incorporation of the initials. FaZe has introduced two color sets alongside the new logo. They have stated that the brand’s colors will function within these color sets. The base colors for their rebrand are error blue, black, and white. Notably, the base colors do not consist of the iconic red color.
In 2016, FaZe Clan underwent a rebranding to solidify its identity in the esports and gaming community. The rebranding efforts were part of a broader strategy to expand FaZe Clan’s presence in the esports industry. In January 2016, FaZe Clan acquired the international lineup of European esports team G2 Esports’s Counter-Strike: Global Offensive team. This rebrand included the introduction of a new logo that incorporated several colors. According to a Reddit user, the colors seemingly represented the nationalities of their CS:GO roster players.
Fan’s React to FaZe Clan Rebrand
The new logo and the rebranding were met with criticism on X. Fans shared their thoughts on the rebranding by stating that the old logo was better. Some even commented on the red color not being incorporated in the logo.
“We need the red to make a comeback it’s what i associate with your brand and i don’t think you should leave it it’s too iconic,” wrote @luigiluigok.
“The best part of the the logo was the sharp edges. Made it easy to create as a logo in the early cods and for people to just draw,” stated @13aileyJ.
“I think the new logo is fine definitely think the old one is nice but whatever I guess but please can we go back to the OG red or the red, orange, blue,” commented @Puroheadshots69.
After the initial post of the rebrand went live, FaZe Banks, the CEO of FaZe, posted a 9-minute video explaining the thought process. In the video he went over the reboot and reminisced on the new era of content creation. He also stated the subtle change to the logo, including removing the sharp edges.
“It’s the first time in FaZe’s history that we’re changing the logo or making any sort of changes to the logo. The old logo had sharp edges, and we’re simply smoothing them out. We like the subtle change, light change. Obviously, we’re in a new era of FaZe, FaZe’s story, and FaZe’s history. I think it was important to do something like this. I also prefer the new look. Just smoother and calmer.”
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