How Did Ibai Become Such a Popular Twitch Streamer?

Ibai Llanos the Spanish Twitch star rose to fame with diverse content, celebrity collaborations, and a unique, engaging personality.

Llanos in his latest stream (Image via @ibai/Twitch)

Ibai, one of Twitch’s most successful streamers, has gone through an extraordinary journey, from an esports caster to one of the most influential personalities in the world of live streaming. With 17.18 million followers on Twitch, he is one of the top creators on the platform.

Llanos’ rise to fame began long before his days as a Twitch streamer. He first garnered attention as a prominent League of Legends caster in the Spanish eSports organization LVP. Llanos was known for his energetic and engaging commentary. The streamers’ voice became synonymous with Spanish-speaking esports, and he built a loyal following through his coverage of major tournaments. 

In 2020, Ibai made the pivotal decision to transition to full-time streaming after leaving Team Heretics, where he had contributed as a content creator. This shift allowed him to explore diverse types of content beyond gaming, such as hosting talk shows and engaging with famous personalities. Ibai gained over 4 million followers in the span of just a year.

Ibai’s growth in 2020 (Image via TwitchTracker)

Ibai collaborated with high-profile sports personalities such as Gerard Piqué and Sergio Agüero, which significantly boosted his visibility. Since the start of 2024, Ibai has gained over 1.81 million followers, reaching a peak viewership count of 3.85 million in July.

Ibai’s growth in 2024 (Image via TwitchTracker)

Building a Personal Connection

A significant part of Ibai’s appeal comes from his authenticity. Ibai approaches streaming with humor, often sharing personal stories or candid moments that resonate with his audience. Ibai’s relatable nature has helped him foster a deep connection with fans. 

Consistency has also played a key role in his rise to fame. By maintaining regular streaming schedules and actively engaging with the viewers, Ibai has created a loyal community. His streams often mix professional production with spontaneous and unscripted moments, which keep fans coming back for more.

Ibai’s Twitch success lies in his ability to go beyond gaming. He has embraced a wide variety of formats, including reality show-style skits, interviews with athletes, and even organizing events like watch parties for major football matches. In addition, Llanos’ streams often feature celebrations of Spanish culture, from hosting local music artists to discussing regional traditions.

Achievements and Milestones

Ibai has earned many significant awards throughout his career, solidifying his reputation as one of the most influential people in the streaming and esports industry. 

Llanos’ impact on the live streaming community has been recognized with multiple Streamer of the Year awards at prestigious events like the ESLAND Awards and The Game Awards. These honors showcase his influence not just as a Spanish-speaking streamer but as a global icon in content creation. 

Ibai with Lionel Messi at PSG signing event (Image via @ibai/Twitch)

Ibai has set many records for live viewership counts on Twitch. Some of Ibai’s notable streams were The Year’s Fight Night, an amateur boxing event he organized featuring celebrities and influencers, which drew millions of concurrent viewers. Another historic moment was when Llanos streamed Lionel Messi’s signing to Paris Saint-Germain, a renowned football club; this attracted worldwide attention and gave fans a glimpse into the football legend’s career milestone. The stream reportedly had over 3 million concurrent live viewers. 

Llanos’ ability to merge gaming with entertainment, coupled with his genuine connection to fans, has made him a Twitch sensation. 

As of this writing, Ibai continues to dominate Twitch with remarkable stats. He has a total of 17.18 million followers, over 21 thousand subscribers, and has been watched over 494 million hours. His stream averages 65,000 viewers with a recorded peak of over 3.8 million concurrent viewers, making him one of the platform’s top creators.


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