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Discover the full scoop on The Weeknd’s immersive virtual experience in Roblox, featuring exclusive content and interactive tours.
Roblox and The Weeknd have joined forces to turn a normal login screen into a stadium spotlight. Step into The Weeknd Hub, a digital foyer lined with easter eggs from every era of Abel’s career, then push deeper into the Hurry Up Tomorrow map, where hotel corridors swarm with shadow enemies.
When the lights turn red, you can swap spectator mode for centre stage by loading into the After Hours Til Dawn Tour games, each one mirroring a real-world stop on the new 2025 route.
Roblox x The Weeknd Collaboration
The Roblox x The Weeknd collaboration is built around two main components: The Weeknd Hub and the After Hours Til Dawn Tour. Both are fully accessible in-game experiences designed to immerse fans in The Weeknd’s creative world.
Start with The Weeknd Hub, which dropped on May 16. This space isn’t just decorative; it’s functional too. Once you enter, explore the lobby, where you’ll find thematic nods to The Weeknd’s various music eras. From there, you can move into the Hurry Up Tomorrow map. This section is a direct reference to his cinematic project and drops you into a key scene from the film. You’ll enter a hotel and then face off against shadowy enemies in a shooter-style format, available in both multiplayer and solo modes.
Make sure you complete the Prologue. It sets up your experience and unlocks access to deeper subfloors where most of the action takes place. Along the way, you’ll be able to shop for exclusive UGC (user-generated content), including avatar emotes and accessories tied to The Weeknd’s style. There’s also a limited bundle that gives you a movie ticket and a virtual XO chain. Both are only available during the collaboration period.
After Hours Til Dawn Tour in Roblox
Then there’s the After Hours Til Dawn Tour experience. This part of the collaboration lets you control a full concert simulation. You can either run the show, perform on stage, or just sit back and enjoy it from the crowd. The tour is split across multiple game instances on Roblox, each representing a different leg of The Weeknd’s 2025 tour. Whether you want to experience the Phoenix opener or check out stops in Europe, Latin America, Brazil, or Australia, the platform has you covered. The URLs for each concert leg are publicly available, and private servers are free for all players.
To stay updated on new drops, join the official Roblox group for The Weeknd’s Hub. If you’re more involved, there’s a Discord server hosted by XO Productions that shares announcements, events, and content schedules. Everything from lighting design to world-building in this experience has been developed by teams like Native Lighting, Inertia Lighting, and Arkel4032 under XO Productions.
Altogether, this collaboration combines music, gaming, and digital fashion into a tightly curated package. Each area, the Hub and the Tour, serves a distinct purpose but works together to give fans full access to The Weeknd’s evolving creative identity inside Roblox.
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