Popular streamer group AMP announced the release of a skincare brand and gave a sneak peak on the brand’s Instagram account.

Popular streamer group AMP, which stands for “Any Means Possible,” has gained social media attention following rumors that they intend to launch a skincare line. Three photos of AMP members showcasing their new brand, TONE, were posted by verified X user @scubaryan_ on February 18, 2025. The post read:
“AMP previews their new possible skin care brand called “TONE” 👀”
The streamer group is establishing a brand named TONE, according to what can be seen on Instagram when searching for @toneexclusive, as of writing. Further details on the products will be released on February 20, 2025, according to the Instagram bio.
Additionally, at the moment, the @toneexclusive account follows seven accounts, all of which are members of or related to AMP. This includes David Dodds, Chrisnxtdoor, Fanum, Kai Cenat, Agent00, Deke Dennis, and ampexclusive.
AMP Member Kai Cenat Plans To Start a Steaming University
AMP previews their new possible skin care brand called “TONE” 👀 pic.twitter.com/32mbbko4FP
— ryan 🤿 (@scubaryan_) February 17, 2025
During a stream on February 13, Cenat revealed his plans, which include helping streamers, big or small, learn from his success. He said:
“I’m going to rent out a university over a course of a weekend. It will be streaming university. Okay? I’m going to rent it out. I’m going to put out enrolls and applications of people to enroll into the university, no matter if you’re big, no matter if you’re a small streamer, you can stream the entire weekend.”
Moreover, AMP member Cenat will appoint himself as the principal of the school. Although there will be dorms, just as at a real institution, there are plans for prominent figures to serve as professors. Cenat stated in his stream that he wants Mark Rober and Mr. Beast to be a part of it.
In terms of the classes and sh*t, for example, I would love to do some sh*t where, science, Mark Rober is the professor for that day, and he’s doing crazy experiments for everybody’s stream. Say there is a financial class, MrBeast in that motherf**ker.”
However, some online users were skeptical. Others were thrilled about the opportunity to learn from one of the most popular Twitch streamers. Cenat has gained notoriety in recent years due to his record-breaking Twitch and YouTube streams that have amassed millions of views. With a projected income of $8.5 million, the 23-year-old came in at number 24 on Forbes’ list of the highest-paid innovators in 2024.
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