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Websites and Blogs Are Losing Traffic Because of AI in Google Search

By / Tech / June 17, 2025

As AI in Google Search Results improves, the overall traffic from Google Search results to websites and blogs has declined significantly.

Picture of Google Search on a tablet
Google Search on a tablet (Image via Google)

Artificial Intelligence seems to be the future, considering the speed at which AI is progressing, yet some people push back against it. Arguments such as AI taking away jobs and impacting businesses have been floating around for a while, but we may be seeing it happen in real time now. Many online businesses, including blogs and websites, rely on incoming traffic from Google Search and ads for revenue.

A new report from Barron’s, a financial weekly magazine and newspaper, suggests that AI in Google Search is severely impacting the online traffic that goes to such businesses. The report emphasizes the impact AI on Google Search is having on websites, blogs, and other businesses that rely on search traffic. In this article, we will discuss this new report and explain what it means.

AI Is Reducing the Traffic That Goes to Websites and Blogs

Many businesses, including websites and blogs, heavily rely on Google Search traffic. Every time people search for things like “How to check RAM on my phone/computer,” “How to change camera settings on iPhone,” or other topics, this traffic previously went straight to websites and blogs that held the answers. However, people no longer click on websites and blogs since AI answers those questions directly at the top of the search results.

The AI answers are displayed as an AI overview, which has seriously impacted the traffic sent to websites and blogs. According to the new report from Barron’s, people read the AI overview summary and leave as soon as they get the answer. In fact, the report suggests many businesses are downsizing or laying off employees to stay afloat in this competitive industry due to lower traffic and ad revenue.

The problem is that this is just the beginning, and things may get much worse. These websites and blogs must come up with a new business model to circumvent the issues caused by AI in Google Search.

The Old Ad-Based Internet Business Model Must Evolve or Perish

The old ways of relying on search traffic and ads may no longer be viable in the long run. It could lead to the closure of many businesses. AI is not going away. Instead of working against AI, online businesses, including websites and blogs, can implement the current AI tools or partner with top AI firms to generate more traffic. Or, they can also come up with an entirely new business model.

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