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Discover YouTube legend PewDiePie’s net worth in 2025, including his earnings from YouTube, business ventures, and brand deals.
YouTube megastar Felix Kjellberg, popularly recognized as PewDiePie, is one of the biggest content creators in the industry. Felix was one of the first YouTubers to achieve the 100 million subscribers milestone on the platform. According to the Celebrity Net Worth website, PewDiePie’s net worth in 2025 is estimated to be over $45 million. Of course, his earnings from YouTube emerge as one of many contributors to the whopping amount. Apart from YouTube, PewDiePie has successfully created his brand in the industry.
With over 110 million subscribers on YouTube, his estimated earnings on the platform range between $10K – $40K weekly from advertisements. PewDiePie also has multiple memberships enabled on his channels which rake in a significant amount. Apart from YouTube, PewDiePie is sponsored by several brands including Ghost Keyboards, NordVPN, and G Fuel. Reportedly, a sponsored segment on Kjellberg’s channel costs around $450K. His other business ventures include his mobile games, Tuber simulator, and Pixelings.
The YouTuber also started several merchandise brands including Tsuki with his wife Marzia. The couple eventually moved to Japan, after which the business was seemingly shut down.
Our special edition 夕焼け Sunset Glow Sweatshirt is live at https://t.co/ZlchGbzJnz
— Tsuki Market (@tsuki_market) November 17, 2022
This versatile crewneck is embroidered with a bright and reimagined old school logo. Made in Canada out of a bamboo rayon + organic cotton blend, giving it a soft feel with a warm fleece inside pic.twitter.com/HhDGc7XAHu
How Does PewDiePie Spend His Money?
Despite having millions to his name, PewDiePie chooses to live a minimalistic life. The YouTuber has stated in several YouTube videos that he does not like to spend his money on things he does not require. Despite his simplistic lifestyle, Pewds does often spend his money on things like sneakers and cars. The YouTuber revealed that he bought Gucci sneakers because they were comfortable to wear. He previously owned several cars including a Ferarri, a Volvo XC90, and a Tesla.
After he moved out to Japan, he bought a custom Toyota 100 series Land Cruiser. Pewds got another Toyota as a gift from the same company that he got the Land Cruiser from. Reportedly, he also got a Tesla Model Y in Japan. Although his real estate investments are not publicly available, he owns several houses in England and Sweden. The streamer also owns a house in Tokyo, Japan, where he currently resides. The house was also broken into when the YouTuber was not present in the abode.
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