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Popular Twitch streamer Imane “Pokimane” is represented by United Talent Agency (UTA), a renowned global talent agency based in California.
Twitch streamer Imane “Pokimane” is one of the most followed creators on the platform. With over 9.3 million followers, it’s natural for her to associate with major firms. She is represented by United Talent Agency (UTA), a California-based talent agency established in 1991. She was managed by Everyday Influencers (@eimgmt), which UTA acquired in June 2018. While most of its clients belong to the entertainment industry, over the past few years, it has also been associated with streamers and content creators.
According to the official UTA website:
“We represent artists, athletes, storytellers, and brands whose voices and vision define culture and shape our world. As a full-service global agency, we connect clients to opportunities across entertainment, media, and business.”
Speaking about their foray into the world of content creation, the official website writes:
“UTA has been a leader in digital talent representation since becoming the first agency to launch a dedicated department in 2006. We represent hundreds of the world’s most influential content creators, digital artists, and online personalities.”
It’s worth noting that Pokimane herself is the head of a talent agency that primarily involves content creators. The streamer co-founded RTS, which has also partnered with Sony. Pokimane and RTS are also part owners of EVO, the popular American annual esports event that focuses exclusively on fighting games. Announcing the launch of her agency, she said:
“I’m so happy to announce the launch of my talent management + brand consulting firm, RTS! Our goal is to make creators lives easier & help companies integrate into gaming!”
i’m so happy to announce the launch of my talent management + brand consulting firm, RTS! 😄
— pokimane (@pokimanelol) October 27, 2021
our goal is to make creators lives easier & help companies integrate into gaming! 🎮
check it out @ https://t.co/LXPa1IpPYxhttps://t.co/gBcngaQNdJ
Which Celebrities Does Pokimane’s United Talent Agency (UTA) Represent?
The United Talent Agency (UTA) has operated for over three decades, founded in 1991 through the merger of the Bauer-Benedek Agency and the Leading Artists Agency.
The 2000s marked one of the most profitable periods for UTA, as the agency gained a strong reputation for representing prominent comedians in Hollywood. Major names included Jim Carrey, Dave Chappelle, Will Ferrell, and Ben Stiller.
UTA represents more than just Twitch streamer Pokimane among its content creators. UTA launched a new publishing imprint, Keywords Press, in May 2014 to support creators looking to venture into writing. Through this initiative, the agency helped publish works by creators like Shane Dawson, Connor Franta, and Joey Graceffa.
Following the acquisition of Everyday Influencers, UTA announced plans to launch an esports division featuring professional gamers, including League of Legends stars Aphromoo and sOAZ, as well as popular streamers like Michael “Imaqtpie,” Pokimane, and Jeremy “Disguised Toast.”
UTA has also expanded by acquiring other established companies over the years. For instance, in June 2022, it acquired the UK-based literary and talent agency Curtis Brown, and in June 2023, it acquired the New York-based executive search and consulting firm James & Co.
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