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When Is the Xbox Ally Launching? Expected Price & Release Window

By / Gaming News, Tech / June 9, 2025

Xbox Ally and Ally X will launch during the holiday season of 2025 with Windows 11. Here’s what you need to know.

When Is the Xbox Ally Launching? Expected Price & Release Window
Image showing the Xbox Ally Lineup (Image via Microsoft)

On June 8, 2025, during the Xbox Games Showcase, Microsoft officially unveiled its first handheld gaming devices, the Xbox Ally and Xbox Ally X. The company confirmed that both devices will launch during the holiday season, which is likely to be around December 2025. What Microsoft hasn’t revealed is pricing, but it has shared quite a lot of info on the process. Below are a few details that have been made publicly available.

Xbox Ally Release Timeline and Availability

When Is the Xbox Ally Launching? Expected Price & Release Window
Image showing the handheld (Image via Microsoft)

As mentioned, Microsoft targets a holiday 2025 launch window for both devices, the Ally and the Ally X. They will be available across 27 markets, including the United States, the United Kingdom, Japan, Australia, and most European countries. Microsoft also plans to expand availability across India and other Asian markets soon.

Pricing Speculation

Microsoft is being pretty tight-lipped about the official pricing. When asked, they stated they would reveal costs, accessories, and pre-order details in the coming months. According to industry analysts, the standard Ally will likely be around the $600 mark, and the premium Ally X will be around the $899 or even $999 mark. 

What Sets These Apart

The operating system, which is Windows 11 but heavily tuned for gaming, is the one game changer that sets these handhelds apart from everyone else. In terms of raw specifications, there are numerous handhelds available with better specs, such as the Ryzen AI HX370. The Ryzen Ai Z2 Extreme is essentially an eight-core iteration of the HX370, possibly featuring the same GPU, the RX890M.

Yes, it’s better, but already higher-tier hardware exists.  The standard Ally isn’t fascinating, with its toned-down Z2 A chip, essentially designed to deliver performance comparable to that of the Steam Deck. 

Market Competition

Thanks to AYANEO and other handheld manufacturers, and most notably Valve, including their SteamOS, that has pushed Microsoft to innovate this hard. Honestly, Switch 2, armed with its impressive hardware, could also be a reason why Microsoft partnered with Asus and went on to design a handheld Xbox for everyone. And what’s fascinating is, it runs Windows instead of the closed-source Xbox OS.

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