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ROG Xbox Ally Price Reportedly Leaked Ahead of Launch

By / Tech / July 14, 2025

The ROG Xbox Ally and Ally X prices have reportedly been leaked online from a Google Search snippet of the ASUS store.

Picture of the Xbox Ally handheld
The Xbox Ally handheld (Image via Xbox)

The ROG Xbox Ally and Ally X were announced on June 8, 2025, with a lot of hype. It was a joint effort by Microsoft and ASUS to create a handheld that looks and feels as comfortable as an Xbox controller. Both handhelds looked quite interesting, but neither Microsoft nor ASUS revealed the prices. This left many people wondering if the new Xbox Ally will cost less, the same, or more than the original Ally handhelds.

That concern can be cleared, as it seems that their prices have been leaked online. As per the leaks, the prices are higher than what most users were probably expecting. This article focuses on the leaked prices of the Xbox Ally and Ally X, and what they could mean for their launch.

Note: Parts of this article are subjective and reflect the writer’s opinions.

ROG Xbox Ally Price Reportedly Leaked: Everything To Know

Picture of XBOX ROG Ally
The XBOX Ally handheld (Image via Xbox)

The leaked pricing was spotted by 3DJuegos while performing a casual Google search for “Xbox Ally price.” Unfortunately, or fortunately, the search results included official ASUS store listings for both ROG Xbox Ally and Ally X with their prices.

The prices were revealed to be €599 for the ROG Xbox Ally and €899 for the Ally X. For context, the original Ally and Ally X were launched at $499/€599 and $799.99/€799. While the latter maintained the same price, the former is often available for $50 to $100 cheaper.

Therefore, the leaked prices of the ROG Xbox Ally and Ally X appear to be higher than their original counterparts. However, keep in mind that these are European prices, so they could include VAT. Since US pricing doesn’t include VAT, a direct conversion of the European prices to USD is not advised. However, it still gives you a general idea of what they could cost.

Nonetheless, you should take this leak with a grain of salt and wait for the official price reveal instead.

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