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Adin Ross will host his first MMA fighting match in 2025 and is working on signing content creators to compete in the event.
Kick streamer Adin Ross announced that his upcoming Brand Risk event will feature mixed martial arts (MMA) fighting. The streamer launched Brand Risk Boxing in March 2024 and has hosted five boxing events featuring content creators from Kick and YouTube. As part of Brand Risk 006, Ross is looking to host his first MMA match and is looking for content creators who want to fight.
Ross revealed in January 2025 that he was working on a deal with Ultimate Fighting Championship (UFC). The streamer seemingly secured a deal with UFC CEO Dana White, according to a tweet on March 15, 2025. However, he did not clarify if Brand Risk 006 will be held in partnership with UFC.
In addition to announcing MMA events under Brand Risk, Adin Ross also called out Kick streamer Rangesh “N3on” Mutama. Ross announced at Brand Risk 005 that he wants to fight N3on in a one-on-one match. N3on has not responded to Ross’ challenge so far.
Adin Ross Wants To Partner Brand Risk With the UFC
Adin Ross revealed that Brand Risk 006 is scheduled for April 2025. He asked his audience which content creators he should sign up for the upcoming event:
“Brandrisk 006 . MMA . See u guys in April. Who should fight MMA in April for Brandrisk 006”
Brandrisk 006
— AR15THEDEMON (@AR15thed3mon) March 16, 2025
MMA. 🔒
See u guys in April ❤️
Who should fight MMA in April for Brandrisk 006
Ross started Brand Risk events in March 2024, but it quickly ran into legal issues with the boxing commission. The Kick streamer worked on getting an official license for months and finally resumed the fights in January 2025.
The streamer has interacted with UFC CEO Dana White and MMA fighter Islam Makhachev to learn about MMA. He told his audience that his dream is to host an official Brand Risk event under the UFC banner.
Ross Is Trying To Return to Twitch
In January 2025, Adin Ross said that he would stop taking sponsorships from gambling platform Stake. He told his audience that he would focus on self-growth and focus on content he enjoyed making. The Kick streamer also expressed his interest in returning to Twitch after being banned for over two years.
Twitch banned the streamer in 2023 for platforming controversial personalities like Andrew Tate and Nicolas “Sneako.” He received a permanent ban on the platform after he showed his unfiltered Kick stream chat, which reportedly had antisemitic and hateful messages.
Hasan talks about the “unban Adin Ross meta”
— yeet (@Awk20000) March 9, 2025
“The Adin Ross needs to be unbanned meta is so obviously forced…farming a community filled to the brim with neonazis…he apparently reached out to a bunch of Twitch streamers” pic.twitter.com/Y38fGpB8i0
With Twitch changing its terms and conditions recently to let permanently banned streamers appeal for unbans, there is a chance that Ross returns to the platform. Twitch streamer Hasan “HasanAbi” Piker spoke out against the “unban Adin Ross meta,” saying:
“He apparently has like reached out to a bunch of like, large Twitch streamers as well to try to actively get unbanned and a lot of the FaZe boys are obviously on board with that. I think Sneako is also trying to do this as well, after like two-three years of basically just doing like the absolute worst kinds of politics.”
Ross criticized Piker’s comments, accusing him of platforming terrorists on Twitch. The Kick streamer said he wants to host UFC events on Twitch and wants to return to the platform.
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