Reasons Behind Marvel Rivals’ Popularity

Lets take a look at why Marvel Rivals has soared in terms of popularity, amassing around 20 million downloads.

Free Galacta Spray Marvel Rivals
Marvel Rivals hit 20 million downloads (Source: NetEase)

Marvel Rivals is a 6v6 hero shooter game developed by Netease Games and Marvel Entertainment. It is a fast-paced, objective-based game where you play as your favorite Marvel hero or villain. Key factors like gameplay, mechanics, story, and characters make a game worth playing. Marvel Rivals strikes the perfect balance and has thus succeeded in the highly saturated hero shooter genre.

In this article, we will discuss the reasons behind Marvel Rivals’ popularity and how it hit 20 million players in just a matter of two weeks.

Team-up Ability

Marvel Rivals Team-Up
Rocket Racoon can ride on Groot’s shoulders. (Source: NetEase)

Marvel Rivals offers unique interactions resulting in a more exhilarating experience compared to the competitors. Such an interaction is “Team-Ups.” Team-Up abilities come to light when certain heroes are paired together giving different stats and boosts to both. This opens many possibilities during the match, given that you can change your hero anytime.

For example, Planet x Pals, which sees Jeff or Rocket can ride Groot’s shoulder, provides a damage reduction boost. Another ability is Symbiote Bond, which can be used when Venom teams up with Spider-Man and Peni Parker. This gives them Symbiote Powers as a new skill.

Destructive Environment

Duelists lead the offense in battle (Source: NetEase Games, Marvel)
Buildings get demolished in battle (Source: NetEase Games)

The destructible environment in Marvel Rivals engages players as most infrastructure on the map is destructible. This feature creates different angles and chokepoints, which occasionally change the game’s outcome. Some maps open up new areas or block an entire passage when destroyed, offering a new experience during every match. The destroyed buildings get rebuilt to keep the game fair.

Characters

Marvel Rivals Ultimates
Characters available in Marvel Rivals. (Source: NetEase)

As a comic publishing company founded in 1939, Marvel Comics has built a massive fan base. Marvel Rivals introduces all the fan-favorite characters to the game hence giving the player a very immersive and fun experience.

The roster of Marvel Rivals is a major key factor behind its popularity. From everyone’s friendly neighborhood Spiderman to Jeff the Shark, players get a selection of 33 iconic Marvel characters. Each character has its own personality, which is comic-accurate. Some characters already have movies and shows, while some are newly introduced to the world, such as Luna Snow, Squirrel Girl, and Jeff the Shark.

There are reports of more Marvel characters coming to the game in the upcoming updates.

Abilities

Marvel Rivals Doctor Strange Portal
Doctor Strange can summon a portal. (Source: NetEase)

Each character in Marvel Rivals comes with a unique set of abilities that aids the team achieve victory. The abilities are very lore-accurate, such as Doctor Strange’s Portal, Spider-Man’s Web Swings, and many more. Every time you play a character, you will have something new to try due to the wide variety of skills and map mechanics.  The characters are equipped with formidable skills, often resulting in unpredictable outcomes therefore giving the game a fresh feel every time you play.

Some of the best plays include combining Doctor Strange’s Portal with Iron Man’s Invincible Pulse Cannon and Scarlet Witch’s Reality Erasure for quick team wipes.

Cosmetics

Marvel Studio’s Spider-Man: No Way Home skin (Source: NetEase Games)

Given the wide range of characters, the cosmetics in the game have pleased a majority of players. Marvel Rivals offers a variety of costumes, emotes, and MVP screens for each character. Players can unlock skins by completing missions, achievements, and events and can buy them from the in-game store.

Some of the popular skins are Wolverine: Deadpool and Wolverine, Psylocke: Vengeance, Spiderman: No Way Home, and many more.

Game’s F2P Model

Iron Man Armor Model 42 skin in Marvel Rivals
Iron Man Armor Model 42 skin in Marvel Rivals [Source: NetEase Games]

The game does not promote using real money as you can buy the skins just by playing the game. You can redeem battle pass items with Chrono Tokens, which you earn by completing achievements and battle pass missions. You can also redeem some battle pass items without purchasing the battle pass.

The game’s F2P-friendly model is widely appreciated by gamers, as it expresses the developer’s commitment to creating a quality game.

The credit for the success of Marvel Rivals cannot be given to the IP alone as we have seen before that just being a game based on a popular IP does not guarantee a hit game. Marvel’s Avengers is the biggest example of the same. Marvel Rivals gives players what they want, from engaging gameplay to in-depth lore of each character.


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