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Brand Risk is a series of boxing events hosted by Kick content creator Adin Ross, who also has a clothing line under the same name.
Adin Ross, the biggest content creator on Kick, owns the company Brand Risk Promotions. He launched a clothing line under the banner in March 2024, and the company is now hosting boxing matches between various content creators.
Adin Ross’ warehouse hosted multiple events in 2024 featuring content creators like HateCaps, Clarence “Keife” Markeife Harvey III, and Patrick Xevopat Tierney. The events were involved in controversy after Olajide Olayinka Williams Olatunj, aka KSI, sued Ross’ boxing event.
Ross had allegedly tried to get Nuideen “DeenTheGreat” to fight in a Brand Risk event while Deen was still under contract with KSI’s Misfits Boxing. Deen’s fight never took place due to the controversy. He also claimed that he received a warning from the boxing commission amidst the feud between Ross and KSI.
Brand Risk Boxing Will Return in January 2025
Adin Ross confirmed that he will continue to host Brand Risk events on Kick. Ed Craven, who is one of the co-founders of Kick.com, was in conversation with Ross recently, where the streamer revealed his plans for 2025. He said:
“Eddie, you’ve been nothing but so right to me as a partner in this sh** and you’re great, bro. You believe in Brand Risk and I know you want to see this sh** go to the moon. I think we’ll make something so big out of this, bro… We’re going to Brand Risk on Kick, one million percent, no matter what.”
Adin Ross just announced he is staying on Kick 🔥 pic.twitter.com/ZRF7WnbPA9
— KickChamp👑 (@Kick_Champ) December 21, 2024
Adin Ross Wants To Host Events at Official Venues
Ross currently hosts the boxing events at a warehouse in Florida, which he calls the Brand Risk Warehouse. He wants to host the events in official venues in the future and collaborate with Ultimate Fighting Championship (UFC).
The Kick streamer is connected to UFC CEO Dana White, and a collaboration between Brand Risk and the UFC is possible. White was present at United States President-elect Donald Trump’s press conference after Trump’s win in the United States elections. The UFC CEO shouted out Adin Ross, saying:
“I want to thank some people real quick. I want to thank the Nelk Boys, Adin Ross, Theo Von, and last but not least, the mighty Joe Rogan.”
Adin Ross just got thanked by Dana White during Donald Trump's presidential press conference pic.twitter.com/YFOtZReGYI
— ryan 🤿 (@scubaryan_) November 6, 2024
Adin Ross has kept all information about the participating roster in the coming weeks under wraps so far. An official announcement about January’s matches will be out soon on social media.
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